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White males may engage in romantic relationships with women of color in television and film, but rarely if ever do we see men of color in intimate relationships with white women. So, why does seeing a black man with a white woman raise such rancor, but not the other combination?įrom the time of the silent film Birth of a Nation (1915), small and big screens have depicted black male sexuality as a dangerous threat to the chastity of white women everywhere.

We see a rising number of commercials, and television shows, with black women-white men couples. Did you see the Philadelphia Cream Cheese commercial where a white man and black woman make out on the elevator going up to their apartment, and touch and kiss as they prepare (and consume, with quite a bit of gusto) dinner together? What a good-looking, and happily cavorting, couple they made. In contrast, quite a few brands over the past several years have produced commercials that feature black women with white men, but these have not caused near the stir of the Cheerios ad. The black man and white woman were not seen together in the same room in the commercial, and yet, the outrage over being forced to see the mere suggestion of a multiracial family was so intense that Cheerios had to disable comments on YouTube due to flurry of racist comments. Back in 2013, Cheerios had an advertisement that featured a black man, a white woman, and a biracial daughter.

Morongo casino tv commercial older couple